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Bogucki Folie

New brand strategy and a redesigned logo for a leading manufacturer of polyethylene films

#logo #workshop #visual identification #rebranding #print #brand strategy #website

Challenge

Our customer requested a full brand and communication strategy. Our main task was to develop a new logotype as well as the website that includes an online shop. We have also designed catalogs in several language versions as well as sample packs.

Our graphic department regularly supports customer’s marketing activities by creating promotional materials.

Process

During the series of workshops we collected information regarding the specifics of the industry and the subtle differences between the products. An important part was a visit in the factory, where we saw lots of inspiring shapes, machines and people. The process of film formation sparked an idea for a design of a new signet. Our ideas for the new strategy and logotype were approved by the management of a company.

 

Having established the basics of the project, we started developing the remaining elements of visual identity, such as product catalogs and a website. As a result of our observations, we have suggested a significant change in the way products are presented – based on the types of products that can be packed. The offer has thus become clear and understandable to all recipients.

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